Persuasion & Marketing

Essay
Editorial
Research

“What is the extent of persuasion and manipulation within the realm of marketing and how do ethics intervene?“ is a designed essay exploring the historical development of manipulation within marketing and the way morality may be applied to it.

This book delves into the realm of ethics within persuasion and marketing. Through this essay, I explored the psychology and consequences of various persuasion and manipulation techniques employed in marketing throughout history.


I developed a visual identity for the book, using the color red and carefully chosen typography to highlight key details like quotes, references, and page numbers. This approach adds emphasis while enhancing the overall readability and flow of the content.