For You
Research
Video
Motion
Branding
Research
Video
Motion
Branding
Following my research on psychology, persuasion and its effect within marketing, I made a video illustrating the idea of being constantly tracked online by the different marketing tools and adverts. I used free of rights resources for the main visuals and later on pushed the project from a simple video to a quick concept of what it could be as an awareness campaign.
Video created in Premiere Pro.
The video uses elements from old movies such as the countdown and a dissonant horror music in order to create a sentiment of uneasiness. A parallel is created between a woman walking in an alley way and a deer, supperposing the idea of prey between the deer and woman. The rythm gradually accelerates throughout the video in parallel with the music to build up pressure on the viewer and the impression of impeding doom. Eventually a awareness message can be read explaining what this track refers to.
The project also explore some derived materials for a social media campaign:
