Fokus

Branding
Research
3D
Introducing ‘Fokus’: smart ear protections designed to prevent Tinnitus.

The brand ‘Fokus’ is dedicated to providing smart ear protection solutions, with a mission to prevent Tinnitus and hearing loss. Born out of extensive research on disabilities, Fokus aims to bridge the gap between disabled and non-disabled communities. The project strives to empower users to navigate social settings and everyday activities without being hindered by their auditory challenge.

The branding for “Fokus” is clean, modern, and functional, reflecting its purpose as smart ear protection.

The logo features an earplug shape inside the “O,” reinforcing the product focus. The tagline, “Focus on what matters,” highlights the product’s aim to help users focus on important sounds while protecting their ears.

The color scheme uses yellow, white, blue, and black—yellow for urgency and blue for calmness. Diagrams explain how the ear protection works, showing parts like the adjustable metal ring and moldable insert.

Overall, the design is simple, informative, and aligned with the product’s purpose.