NX Loves — Event Promo Assets
Self-initiated application project

As part of a work application, I was tasked with creating a suite of promotional assets for NX Loves, a Newcastle-based nightlife events brand. The brief centred around a club night headlined by East End Dubs with support from DXNBY, taking place on 27.09.24 at NX Newcastle.

The deliverables included a full set of static graphics (1:1, 4:5, and 9:16) as well as motion graphics for reels and stories. I focused on crafting bold, high-contrast visuals with a sense of energy and rhythm, drawing on the atmosphere of underground electronic music.

Motion assets were designed with platform constraints in mind — keeping all key information centred within the 1:1 safe zone and leaving space for CTA buttons at the bottom. This ensured a consistent visual impact across different formats and devices.

The result is a cohesive promo kit that captures the mood of the night while remaining adaptable for multi-platform social rollout.