Creative Session - Burger King X Yeti
Branding
Branding
As part of this creative brief, I was randomly assigned one premium and one fun brand. The challenge was to develop a collaborative concept that brings both identities together. The outcome was completely open to interpretation — allowing freedom to experiment with new ideas or refine existing skills, across any medium or format.
Firstly I put together some ideas, inspiration, imagery from the two brands and then I proceeded to realise my collab. For this I imagined an ad with people climbing up a moutain and then after all the effort, pulling out a Yeti cooler with the burgers kept warm in. In order to make it simpler I turned it into a poster using imagery from a mountain, a Yeti cooler image and AI to generate burger in it. I added texture and text inspired by 90s sneakers posters in Nike style.
